According to a recent article in Time Magazine*, the CEO of your brain is the prefrontal cortex, which is right at the front of the brain. This “higher brain” has to control the “decadent” appetites of your midbrain which sits on top of the spinal cord….. eating, shopping, gambling, sex, or drinking. The things that bring pleasure for a moment. However, the higher brain has a powerful resource on its side: willpower. The midbrain governs desire. The higher brain governs control. The midbrain is about short-term awareness, while the higher brain is into long-term considerations.… More


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